About Our Company
The story behind Canada's trusted adventure travel specialists
Our Story
In 2008, three friends—a mountain guide, a wildlife biologist, and a travel journalist—gathered around a campfire in the Rockies and made a pact. They would build a company that shared Canada's wilderness with the world while protecting the very landscapes that inspired them.
What began as a handful of guided hikes has grown into a comprehensive adventure travel company offering dozens of unique experiences across Canada's most spectacular regions.
Today, our team of 28 passionate guides and travel specialists continues that founding mission: creating meaningful connections between travellers and the natural world, one adventure at a time.
Our Values
The principles that guide every decision we make
Authenticity
We reject manufactured experiences. Every tour reflects genuine Canadian culture and wilderness.
Conservation
We operate with minimal environmental impact and actively support habitat preservation.
Community
We partner with Indigenous communities and local businesses to create shared prosperity.
Excellence
From guide training to equipment quality, we never compromise on delivering exceptional experiences.
Our Commitment to Sustainability
We recognize that adventure travel carries an inherent environmental footprint. Rather than ignore this reality, we've built comprehensive sustainability practices into every aspect of our operations.
- ✓ Carbon neutral operations since 2019
- ✓ Plastic-free tour operations
- ✓ 2% of revenue donated to wilderness conservation
- ✓ Certified B Corporation since 2021
By the Numbers
Our impact over 15 years of adventure travel
Join Us on the Trail
Discover why thousands of adventurers trust vivid-fable to guide their Canadian wilderness experiences.
Explore Our Tours